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Privacy Policy

Controller and responsible authority according to the data protection laws, primarily the General Data Protection Regulation of the European Union (GDPR), is:
Sierra Madre GmbH
Rohrstrasse 26
D 58093 Hagen
Represented by:
Guido Klaumann
Timo Fischer
Marcus da Costa

Rights of the persons affected

By making use of our data protection officer’s contact details, you can at any time exercise the following rights:

  • Demand information about any personal data that we have stored about you and/or personal data that we are processing,
  • Request the rectification of inaccurate or incomplete personal data,
  • Deletion of your personal data stored by us,
  • Restriction on data processing if at any given time our legal obligations make it temporarily impossible for us to delete your personal data yet,
  • Objection of the processing of your personal data through us, and
  • Data portability and the right of transferring your personal data, in the event that you have agreed to its processing or have entered into a contract with us.

If you have given us permission to store or process your personal data, you have the right to revoke this permission at any given time in the future.
You have the right to turn to any competent regulatory authority to file a complaint at any time. The competent regulatory authority will conform to the federal state of your permanent residence, your workplace or the suspected infringement. You may find a list of all relevant regulatory authorities (for private parties) and their addresses here:

Purpose of Data Processing by the Responsible Party and by Third Parties

We process your personal data exclusively according for the purposes named in this privacy policy. We do not transfer your personal data to third parties, unless their transfer is for one of the purposes named in this privacy policy. Such a transfer of your personal data to third parties will only proceed if:

  • You have expressly permitted us to do so,
  • Such processing and transfer is necessary for entering into a contract with you,
  • Such processing and transfer is necessary to comply with a legal obligation,

Or if such processing and transfer is necessary for safeguarding justified interests and if there is no reason to believe that you have an overriding and legitimate private interest warranting protection relating to the disclosure of your personal data to third parties.

Deletion of Blocking of Data

We adhere to the principles of data avoidance and data economy. In accordance with that, we store your personal data only for so long as it is needed to fulfil the purposes named herein or as it is stipulated by the various applicable storage periods provided by the legislator. After the end of each such purpose or each such period, the respective data will be blocked or deleted routinely and in according with the legal regulations.

Obtaining General Information when Users Visit Our Website

When you visit and access our website, cookies will automatically obtain general information. This information (server log files) pertains to matters such as the kind of web browser, the operating system being used, the domain name of your Internet service provider, and similar information. None of the collected information allows us in any way to identify you or to draw any conclusions to your person.
This kind of information is technically necessary to customize and correctly display website content delivered to you, and is required for the use of the Internet. Data collected by such cookies will primarily be processed for the following purposes:

  • To ensure that a proper connection to the website can be set up,
  • To ensure that our website can be used smoothly,
  • To evaluate system security and stability, as well as
  • For various other administrative purposes.

We will process your personal data in accordance with our vested interests in the previously named purposes of data collection. We will not use your personal data to identify you or to draw any conclusions to your person. Any receivers of your transferred personal data are either the persons or institutions responsible for controlling and handling the data or, if applicable, authorized data processors.
We reserve the right to evaluate such collected anonymous data statistically in order to optimize our web presence and/or the technology behind it.


Like many other websites, we use so-called „cookies“. Cookies are small text files that are sent from a web server to your computer and stored on your hard disk. They automatically provide us with certain information such as, for example, your IP address, the browser you use, your operating system, and your connection to the Internet.
Cookies cannot be used to start programs or to infect your computer with a virus. Information obtained through cookies enable us to facilitate navigation for you and to ensure that our websites are displayed correctly.
On no account will we transfer such information collected by us to third parties or establish a connection of such information with your personal data unless we have explicitly received permission from you to do so.
Of course, it is basically possible for you to visit and view our website without cookies. Most internet browsers are configured in a way to automatically accept cookies. Generally, you have the possibility to deactivate the automatic acceptance of cookies in the settings or your browser. Please read the instructions in your browser’s help section to find out how to change such settings. Please also keep in mind that some functions on our website may not work correctly if you deactivate cookies.

Contact Us

In case of any questions, please feel free to contact us via email or via this form. In doing so, you voluntarily give us permission to use – for this purpose of getting in touch only – whatever personal data you submit. It is necessary for you to provide us with a valid email address, which will be used to assign your query and then reply to it. Providing us with any additional personal (contact) data is optional. All information provided by you will be stored in order to process your query and eventual follow-up queries. After solving the relevant issue and closing the support ticket, all of your personal data that was collected will automatically be deleted.

Using Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (hereinafter: Google). Google Analytics uses so-called „cookies“, which are small text files stored on your computer in order to help us analyze the way you access and view as well as use our website. Such information collected through cookies will generally be transferred to a Google server in the US to be stored there. Due to IP anonymization on such websites, Google will however shorten your IP address within the reach of the member states of the European Union or of other signatories of the Agreement on the European Economic Area. Only in exceptional cases will Google transfer your complete IP address to a server in the US and shorten it there. On behalf of the website provider, Google will use this information to analyze your use of this website, to compile reports about the activities on the website, and to assist the website provider with further analytics connected to the website usage and Internet usage such as may benefit the provider. Google will not connect the IP address acquired from your browser through Google Analytics with any other data it has obtained.
The purpose of processing such data is to analyze the way the website is being used and to compile reports about the activities on such website. Based on these insights into the usage of the website and the Internet, further services connected herewith shall be provided. Such data processing is a legitimate interest of the website provider.
You have the option to prohibit the storage of cookies by changing the settings of your browser accordingly; however, we would like to point out to you that you might not have unrestricted access to all functions of the website or may experience issues with viewing and using the website. Furthermore, you have the option to prevent Google from collecting and processing such Google Analytics data by downloading and installing the browser plug-in found here: Browser Add-On for Deactivating Google Analytics.
In addition to or as an alternative to such a browser add-on, you can prevent Google Analytics tracking on our websites by clicking on this link. In doing so, you install an opt-out cookie on your computer which will prevent Google Analytics from further collecting data for this website and through this browser, for as long as the opt-out cookie remains installed on your browser.

Using Script Libraries (Google Webfonts)

In order to display our content correctly and in a graphically appealing way across all browsers, this website uses Script Libraries and Font Libraries such as, for example, Google Webfonts ( Google Webfonts are transferred to your browser cache to avoid repeated loading. In the event that your browser does not support Google Webfonts or restricts its access, all content will be displayed in a standard font.
Accessing Script Libraries and Font Libraries will automatically initiate a connection to the libraries’ provider. Thus, it is theoretically possible – though currently debatable if and for what purposes – that such third party library providers may collect data relevant to them.
You can find the privacy policy of Google Webfonts here:

Using Google Maps

This website uses the Google Maps API in order to visually present geographic information. This usage of Google Maps involves the obtaining, processing and using of information by Google regarding the way the website visitors use the map functions. You can find more information on Google’s data processing policy here. This link will lead you to the Google privacy center where you can also change your personal data privacy settings.
You can find detailed instructions for managing your own personal data in connection with Google products here.

Embedded YouTube Videos

We embed YouTube videos on some of our websites. Such plug-ins are provided by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a website with the YouTube plug-in, a connection to the YouTube servers will be established. In doing so, YouTube is notified which websites you are visiting. If you are logged in to your YouTube account, YouTube is also able to assign your browsing habits to your profile. You may prevent this by logging out of your YouTube account before accessing embedded videos.
As soon as a YouTube video starts playing, its provider will use cookies to collect information regarding your user behavior.
If you have deactivated the storage of cookies for Google Ads, you will not have to fear the storage of such cookies while you view YouTube videos. YouTube, however, also files other non-personal usage information in other cookies. To prevent this, you need to deactivate the storage of cookies in your browser settings.
For further information regarding YouTube’s privacy policy, you can click here:

Changing Our Privacy Policy

We reserve the right to modify this privacy policy so that it always conforms to the current legal provisions or so that we can realize changes in our services that reflect in our privacy policy, such as, for example, the introduction of a new service. This new version of the privacy policy will then be valid for your next visit.
Questions to our Data Protection Officer

If you have any questions regarding our privacy policy, please feel free to contact our responsible data protection officer by email or directly:
Dirk Friedhoff
Business Protect
Landweg 5 A
D 58638 Iserlohn
Phone: 02371 - 8323204

Terms of Use of Content and Media Data

General Principles of Data Protection

The Sierra Madre GmbH maintains this website and other websites to provide its employees, partner agencies, trading partners and gastronomers with a possibility to obtain texts, pictures, logos, graphics, etc. of our products. Any downloading, reproducing or using of such obtained data is each party’s own responsibility. By downloading media data, such parties agree to adhere to the following terms of use:

A. No Guarantees

The Sierra Madre GmbH anticipates that the media data provided on this website is accurate and complete at the time of publishing. We constantly check and update such media data to ensure this. Media data provided by us does not entail any assurance or guarantee, neither implicit or explicit. They especially do not entail any implicit assurance or guarantee with regards to their accuracy, their up-to-dateness, their condition, their marketability, their suitability for certain purposes or their compliance with certain laws or industrial property rights.

B. Rights

All rights for all media data provided on the website (in particular, but not limited to, texts, pictures, graphics, logos, layouts, designs) lie with the Sierra Madre GmbH or respectively with companies that cooperate with us or were authorized by us or are our licensor. Accordingly, you are not permitted to in any way alter or process, or publish altered or processed versions of, any of the media data provided by us. The same applies to the processing or altering of any downloaded and reproduced duplication pieces of any media data provided by us.

C. Using Media Data

Downloading, printing and processing media data provided by us on this website is permitted exclusively for the purpose of undertaking authorized selling and marketing campaigns for our products as well as for private, non-commercial purposes. Any form of usage exceeding such purposes requires prior permission by the Sierra Madre GmbH.
By downloading media data from our website, you agree to use such media data exclusively for the purposes mentioned herein. This means in particular that you agree not to target minors not yet permitted to consume such advertised products with your selling and marketing campaigns.

D. Printing and Reproducing

Some of the media data provided on our website was designed to be reproduced by printing. Printing quality, enhanced and optimized though it may be, can be affected by printing variables (such as printing process, paper, ink, etc.) which are beyond our control. Accordingly, we highly recommend checking the provided material prior to printing.

E. Disclaimer

Any liability for any cost or damage (immediate, direct or indirect, consequential or other) arising due to the usage of the media data provided by us shall only lie with us in the event of intentional or grossly negligent conduct on our part or on the part of one of our legal representatives, subcontractor or agent. In such an event, the liability in case of traders is delimited on general and characteristic foreseeable damages.
We are only liable for slight negligence on breach of significant contractual duties. In such a case, the liability is delimited on general and characteristic foreseeable damages.
We are not liable for any possible inadequacy in the printing quality which is connected to a printing variable beyond our control. Furthermore, the Sierra Madre GmbH is not liable for the quality of printed matter for which the media data provided by us was not optimized prior to printing. Furthermore, we are not liable for any cost or damages arising to third parties by their use of our media data.
This privacy policy was created with the help of the privacy policy generator provided by the activeMind AG.